This weekend the new family exhibition 'Extremes' at the Horniman Museum was launched. It's about extreme environments and the animals and plants that live in them. I created the exhibition identity and strap-line, translating them into various formats including the bus and train ads shown here. The glow around the snow leopard encapsulates a few ideas: its body heat, the insulation of its fur and the phenomenon of bioluminescence. Coupled with a glowing 'x' and a black background, it forms a bold, eye-catching design which will hopefully pull lots of visitors.
At the press opening on Saturday, we got the chance to explore a dark cave, walk on a hot desert floor, water a thirsty camel, examine animal fur under a microscope, press our noses against an ice wall .... and if that wasn't enough, we were given cupcakes with my design on them. That has got to be a first!
As for the title of this post, I've cheated a little I know, but the poem it comes from has been a favourite of mine since I was a kid. If you've got a minute or two, take a look at the poem in its entirety and a little discussion about William Blake on the British Library website:
(post by Tanya)