You may not know this but the wonderful Horniman Museum hold an equally wonderful Farmers' Market every Saturday. To raise its profile, their marketing team asked us to design them a new identity. Mike had the brilliant idea of putting their most popular museum exhibit, the Victorian walrus, on top of a cheese 'berg. His initial sketches were a little too wrinkled and blubbery so our clients asked us to smooth it out, making it look authentically 'over-stuffed'. There are two further 'bergs to be unveiled but we're sitting on those for the time being!
On seeing the flyer, we overheard a 3-year-old boy say "I want to lay on a big piece of cheese" ... best feedback ever.
http://www.horniman.ac.uk/visit/events/horniman-farmers-market