We've had the enormous pleasure over the last fortnight of creating an identity and logo for A4T5, the fifth annual Art for Tibet charity auction in New York. The honorary committee members include Richard Gere and Professor Robert Thurman as well as Moby and Shepard Fairey, who've both donated artworks. The auction aims to raise money for one of our favourite charities: Students for a Free Tibet – a global network working for human rights and freedom in Tibet.
The auction features over 75 artists and is open to bidders worldwide. There are some really wonderful artists and if you go to the site below on 12 May, you'll see their work:
The gradient and colours of the identity are influenced by traditional Tibetan Buddhist paintings. The logo is an interpretation of the '3 jewels' which is a core symbol of Buddhism. The jewels are encased in flames and the four print colours are represented: cyan, magenta, yellow and black.
On a more informal note, it all came together rather well we think ... Mike took care of the graphics and the logo is Tanya's. It's been quite the labour of love – we've had our larger projects to contend with too so we've had to forgo quite a lot of sleep to meet the tight deadlines. However, when you're really enjoying a project that's for a worthy cause, it's more than worth the effort. Oh, and we'd like to say we'll be in New York for the auction but alas, we'll be at our desks in London.
A special thanks to Pema Yoko and Kurt Langer for getting us on board and being such great clients.